Creative Director

ABOUT

b. 1986, HK.

 

About

I am a multi-disciplined Creative Director at BBC Studios, leading teams of integrated Creatives, editors, print and motion designers. I have a proven track record in producing award winning work for BBC Studios Franchise brands, 360 global title launches including OOH, social and consumer products. B2C experiential activations and B2B trade events/live events i.e. MIPCOM and BBC Showcase.

I find passion in building and galvanising dynamic, diverse teams to respond to any creative brief. We work closely with Studios productions and indie production partners. I creatively lead on a variety of briefs across all nine genres; my teams are involved in every part of the programme making process, to support productions articulate and visualise their titles from trade to consumer facing marketing assets to reach global audiences.