Dynasties
Dynasties, The Greatest of their kind.
The approach to the campaign was akin to a drama, showcasing the characters heroic nature against all odds in the battle to protect their legacy.
Game of Survival by Ruelle was a natural fit, becoming the audio signature across all assets. The evocative melody and pertinent lyrics, connected with global audiences.
Impact & KPIs: BBC Earth Dynasties Series One
Campaign Reach: The Dynasties marketing campaign reached 40M+ people globally across TV, digital, and social media platforms, showcasing the powerful stories of animal dynasties.
Social Media Engagement: Generated 500k+ interactions on social media, with #Dynasties trending and sparking conversations around wildlife conservation and animal family dynamics.
Teaser & Video Views: Campaign videos, trailers, and behind-the-scenes content received 6M views across YouTube, Instagram, and Facebook, building anticipation for the series.
Consumer Products: The campaign successfully launched a range of BBC Earth-branded consumer products, including a limited-edition Dynasties line, which saw a 25% increase in sales during the campaign period, indicating strong fan engagement and interest in the series beyond the screen.
Media Coverage: Earned 150+ media mentions, with extensive coverage in top-tier outlets like BBC News, The Guardian, and National Geographic, significantly boosting the series’ visibility.
Viewership & Audience Growth: Led to a 20% increase in digital engagement and a 10% rise in viewership for Dynasties’ premiere episodes, showing strong audience retention and interest.