Julius Caesar: The Making of a Dictator
Impact & KPIs: Julius Caesar: The Making of a Dictator
Campaign Reach: The launch campaign reached over 30 million people through a combination of TV promos, digital ads, and targeted social media campaigns, driving widespread awareness of the documentary.
Social Media Engagement: The launch sparked 450k social media interactions, with key hashtags like #JuliusCaesar and #MakingOfADictator trending across Twitter and Instagram, fueling conversations on both historical content and modern parallels.
Teaser & Trailer Performance: The campaign's trailers and teaser content garnered 4 million views across YouTube and social platforms, significantly boosting anticipation ahead of the premiere.
Media Coverage: The documentary generated 100+ media mentions, including high-profile coverage in The Times, The Guardian, and BBC News, amplifying the show’s reach and drawing attention to its historical significance.
Audience Engagement: On launch day, the documentary saw a 20% spike in viewers visiting BBC iPlayer for on-demand access, signaling strong digital engagement and extended reach beyond live broadcast.