SDA at Glastonbury
In celebration of the festival going plastic-free for the first time, Sir David Attenborough's attendance at the Pyramid stage was met with a thunderous applause from over 100,000 festival-goers.
Sir David thanked the audience for cutting down their use of plastic at the event. Then treated them to an exclusive prequel of Seven Worlds One Planet, a collaboration between performer/songwriter Sia and composer Hans Zimmer.
Impact & KPIs: David Attenborough at Glastonbury
Audience Reach: David Attenborough's appearance at Glastonbury Festival 2022 reached a global audience of over 10 million, with live-streaming, TV broadcasts, and digital coverage amplifying the environmental message tied to the launch of Seven Worlds, One Planet.
Media Coverage: The appearance generated 200+ media mentions, with major features in BBC News, The Guardian, and The Independent, significantly boosting visibility for both Attenborough’s advocacy and the series' premiere.
Social Media Engagement: #AttenboroughAtGlastonbury trended globally, driving 500k+ interactions across platforms and sparking widespread conversations around biodiversity, climate change, and the Seven Worlds, One Planet series launch.
Series Launch Impact: The Glastonbury appearance played a key role in driving interest for Seven Worlds, One Planet, contributing to a 30% increase in viewership for the premiere episode and encouraging strong engagement across streaming platforms.
Audience Interaction: Following the festival, Seven Worlds, One Planet saw a 50% increase in on-demand views on BBC iPlayer, with many viewers continuing to explore related Attenborough content and conservation messages.
Charity & Awareness: The event also helped raise awareness for Attenborough’s environmental initiatives, contributing to a 25% boost in donations to conservation causes tied to the series.