The Stig

The brief was to create marketing assets to be used by regional teams globally. The series was under hiatus, we were required to create The Stig key art and ad-beds for Top Gear's global fast channels.

The request was straightforward: capture The Stig in front of a countdown clock to lead into the next episode in junctions. However, creatively we saw a chance to develop a series of films that were both functional and fun.

KEY ART

The Concept - Worth the Wait

The concept ‘Worth the wait’ is a series of playful films starring The Stig, teasing fans as they wait for the next Top Gear episode to begin on the channel.

The Stig's mischievous antics set the stage for a fun collection of ads, building excitement and offering endless opportunities for more playful content to be added to at a later date.