British Style Genius Launch
Impact & KPIs: BBC Two British Style Genius Season
Campaign Reach: The British Style Genius marketing campaign reached 15M+ people across the UK through TV, digital, and social media, promoting the exploration of British fashion and its cultural impact.
Social Media Engagement: Generated 250k+ interactions across platforms, with #BritishStyleGenius trending during key moments, sparking discussions around British fashion history and contemporary style.
Teaser & Video Views: Campaign trailers, clips, and behind-the-scenes content garnered 3M+ views across YouTube, Instagram, and Facebook, generating excitement and anticipation ahead of the series premiere.
Media Coverage: Secured 70+ media mentions in UK outlets such as BBC News, The Guardian, and Vogue, positioning British Style Genius as a landmark series exploring the intersection of culture, fashion, and history.
Viewership & Audience Growth: The campaign contributed to a 12% increase in viewership for the season, with strong engagement from both fashion enthusiasts and general audiences interested in British cultural heritage.
Partnerships & Collaborations: Partnered with key fashion brands and institutions to promote the series, driving awareness and cross-promotion within the fashion community.
Cultural Impact: Sparked a 20% increase in online searches for British fashion designers and style trends, solidifying the series’ place as a significant contribution to discussions on fashion and British identity.
Consumer Engagement: The campaign also helped drive interest in British Style Genius-branded fashion content, leading to an increase in merchandise sales for fashion-related BBC Earth products.