The Planets
One Family, Worlds Apart
The Planets campaign elevated BBC Studio's science genre to bold new levels, engaging with record numbers of audiences across all platforms globally, to tell the dramatic tale of eight planetary siblings.
Campaign Impact & KPIs: BBC Studios The Planets
Reach: The campaign reached 50M+ people globally across TV, digital, and social media, including a high-profile launch at Piccadilly Circus, reaching 10 million viewers worldwide.
Social Media Engagement: Generated 700k+ interactions, with #ThePlanets trending. Social assets featuring poetry by Hollie McNish garnered 3M views, deepening emotional engagement.
Weather Stunt: A creative stunt on BBC Weather, where the meteorologist reported Mars weather conditions, boosted social mentions by 20% and connected the series with everyday audiences.
Video Views: Campaign videos received 8M views across YouTube and social media, building anticipation for the premiere.
Media Coverage: Secured 200+ media mentions in major outlets like BBC News and Space.com, amplifying visibility.
Viewership & Engagement: The campaign drove a 25% increase in digital engagement and 15% rise in viewership for The Planets premiere.
Partnerships: Secured 3 key partnerships with space exploration organizations, enhancing the educational impact.
Cultural Impact: Inspired a 30% increase in online searches for space and astronomy content, positioning The Planets as a major cultural and educational moment.