The Green Planet Global Campaign
The Green Planet campaign launched at the highly anticipated climate change conference, COP. The world watched as the event opened it doors to thought leaders, climate change activist and politicians all gathered to discuss how we tackle the environmental crisis.
Launch Campaign Impact & KPIs: The Green PlanetLaunch Campaign Impact & KPIs: The Green Planet
Campaign Kickoff at COP: The Green Planet launch campaign strategically began at COP 26 (2021), aligning with global conversations on climate change and environmental preservation. This timing generated massive visibility among policymakers, activists, and environmental advocates.
Global Reach: The campaign reached over 35 million people across TV, digital, and social platforms, driving widespread awareness of the series' exploration of plant life and environmental issues.
Social Media Engagement: The campaign sparked 600k+ interactions across social media, with trending hashtags like #TheGreenPlanet and #PlanetOfPlants fueling conversations about biodiversity, conservation, and the planet's ecosystems.
Teaser & Trailer Performance: The launch teasers and trailers garnered 4.5 million views, building anticipation ahead of the premiere and driving interest in the series’ environmental themes.
Media Coverage: The campaign secured 100+ media mentions, including coverage in outlets like BBC News, The Guardian, and National Geographic, amplifying the show’s reach and reinforcing its conservation message.
Strategic Partnerships: The launch led to 3 key partnerships with global environmental organizations, further strengthening the series’ message on plant conservation and sustainability.
Audience Engagement: Post-premiere, 15% of viewers accessed additional content on BBC iPlayer, highlighting strong engagement with the series' educational and environmental narratives.