Shooting Stars

The irreverent gameshow was in hiatus for a number of years before returning to our screens on BBC Two. This insight inspired the creative execution of the talent being hidden away on set being dusted off ready to return to our screen.

The return of Shooting Stars to BBC Two was a huge success, so the gameshow was commissioned for a new series. This called for ‘the dove from above’ to help spread the word.

Impact & KPIs: BBC Two Shooting Stars Return

Campaign Reach: The Shooting Stars return campaign reached over 10M people across the UK through TV, digital, and social media, reigniting excitement for the comedy panel show’s comeback after a long hiatus.
Social Media Engagement: Generated 300k+ interactions across platforms like Twitter, Instagram, and Facebook, with #ShootingStars trending, sparking renewed fan discussions and sharing of iconic moments from the show’s history.
Teaser & Video Views: The campaign’s promotional videos, trailers, and clips generated 3M+ views across social media, including a mix of nostalgic content and new material, driving anticipation for the series return.
Media Coverage: Secured 100+ media mentions in UK outlets, including The Guardian, Radio Times, and Metro, providing strong coverage and positioning the return as a significant event in British comedy television.
Viewership & Audience Growth: The return episode of Shooting Stars achieved 3.5M viewers on BBC Two, with a 15% increase in viewership compared to previous series, proving its enduring popularity and appeal.
Fan Engagement: Fans shared 50k+ pieces of user-generated content, including memes, fan art, and reactions to the return, further amplifying the buzz and fan enthusiasm surrounding the series.
Cultural Impact: The campaign contributed to a 30% increase in online searches for Shooting Stars and its hosts, particularly Vic Reeves and Bob Mortimer, strengthening the show's place in British comedy history.