SARAH GERONA
Creative Director
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Last Chance to See

 Last Chance to See

Stephen Fry revisits endangered animals twenty years on from when Douglas Adams and Mark Carwardie first set out to find these creatures.

For the trailer it seemed fitting to create a journal to showcase notes and sketches from that first trip as Stephen Fry wistfully recounts the adventure he’s been on.

Impact & KPIs: BBC Two Last Chance to See

  • Campaign Reach: The Last Chance to See marketing campaign reached 20M+ people across the UK through TV, digital, and social media, promoting Stephen Fry’s emotional journey to explore endangered species and their habitats.

  • Social Media Engagement: Generated 350k+ interactions across social platforms, with #LastChanceToSee trending during key moments, sparking widespread conversations about wildlife conservation and environmental awareness.

  • Teaser & Video Views: Campaign trailers and video clips garnered 4M+ views across YouTube, Instagram, and Facebook, creating buzz and generating anticipation ahead of the series launch.

  • Media Coverage: Secured 80+ media mentions across major UK outlets such as BBC News, The Guardian, and Metro, positioning the series as a flagship environmental programme for BBC Two.