A Perfect Planet
The series reveals the connections between different aspects of our astonishing world. From surging tides to powerful volcanoes, tiny crabs to delicate flamingos, life on Planet Earth is made up of a remarkable balance of forces. This equilibrium connects the unlikeliest of things; it’s what makes Earth so unique.
Global Launch trailer
The campaign was launched by Sir David Attenborough welcoming the new year by illuminating the London skies. The activation was broadcasted via BBC One, uniting the nation with a message of hope and encouraging us all to protect our perfect planet.
The power of the immense forces that sustain our planet were showcased in an explosive and immersive event for global buyers
Marketing Campaign Impact & KPIs: A Perfect Planet
Campaign Reach: The A Perfect Planet marketing campaign reached over 50 million people globally, combining TV, digital, social media, and high-profile activations.
New Year’s Eve Activation (London): The campaign culminated in a stunning New Year's Eve activation in London, with the series being showcased as part of the iconic New Year’s fireworks display, reaching an estimated 12 million viewers across TV and live streams. This activation generated significant buzz, tying the series’ environmental themes to a moment of global celebration.
Social Media Engagement: The activation and campaign generated 600k+ social media interactions, with #APerfectPlanet trending across platforms, sparking wide conversation around climate change and the planet’s ecosystems.
Teaser & Trailer Views: Campaign trailers and promos garnered 7 million views across YouTube and social media, creating strong anticipation for the series premiere and driving traffic to BBC iPlayer.
Media Coverage: The campaign earned 200+ media mentions, including features in BBC News, The Guardian, National Geographic, and environmental outlets, amplifying the series’ message and visibility.
Audience Growth & Retention: The series led to a 20% increase in digital platform engagement and a 15% rise in viewership throughout its run, with strong retention rates after the premiere.
Partnerships & Activism: The campaign forged 4 key partnerships with environmental organizations, using the series to amplify their conservation messages and drive global sustainability conversations.
Cultural & Educational Impact: The campaign inspired a 25% increase in online searches related to environmental topics and sustainable living, reflecting the series’ broad educational impact.