MCMAFIA
McMafia’s powerful and unique hook is the exposure of the vast worldwide criminal network.
Alex is a complex character being pulled in different directions. He uses his business knowledge to navigate through the criminal world in order to save his business and family.
CRIME GOES CORPORATE
This route approached the worldwide criminal network as a corporate franchise.
The key art subverted the corporate language and behaviour by juxtaposing it with the gritty criminal reality of McMafia.
The print modular system showcased the breadth of international characters, and scale of this global drama.
