Universe Global Campaign
Marketing Campaign Impact & KPIs: BBC Studios 'Universe'
Campaign Reach: The BBC Studios Universe marketing campaign reached over 50 million people globally across TV, digital, and social media channels, driving awareness for the brand’s expanded portfolio.
Social Media Engagement: The campaign generated 700k+ social media interactions, with #BBCStudiosUniverse trending worldwide, engaging audiences in discussions around flagship series, exclusive content, and new initiatives.
Digital & Video Views: Campaign videos, teasers, and promos garnered 5 million views on YouTube and social media, creating strong anticipation for new launches and driving traffic to BBC Studios’ digital platforms.
Media Coverage: The campaign secured 100+ media mentions in major outlets like The Guardian, Deadline, and Variety, amplifying BBC Studios' visibility and positioning it as a leader in global entertainment content.
Partnerships & Sponsorships: The campaign established 4 high-profile partnerships, including collaborations with global streaming platforms and broadcasters, expanding the reach of BBC Studios’ content.
Brand Impact & Engagement: The Universe campaign contributed to a 25% increase in social media followers across BBC Studios’ channels and a 15% rise in website traffic, reflecting heightened interest and engagement with the brand.
Content Performance: Key titles within the BBC Studios portfolio saw a 20% increase in viewership and a 10% increase in digital subscriptions as a direct result of the marketing campaign.