Big Cats 24/7

This observational wildlife series follows the dramatic lives of individual African big cats through day and night, revealing new behaviour that allows them to conquer the challenging and breath-taking landscapes of Botswana. Create a title treatment and campaign to highlight the series 24/7 nature

Round the clock filming echoes a reality show in its level of access and immersion. It’s a new kind of storytelling that captures how the cats operate, night and day,

Keyart

“We’re bringing the audience into their universe … Getting incredible behaviours in the night time” Vianet Djenguet, Big Cats cameraman

Episode Imagery

Launch Campaign Impact & KPIs: Big Cats 24/7

• Campaign Reach: The launch campaign generated over 30 million impressions across TV, digital, and social platforms, reaching a broad global audience.

• Social Media Engagement: The campaign sparked over 600k social media interactions, with key hashtags like #BigCats24/7 trending globally and driving conversations around wildlife conservation.

• Video Views & Content Engagement: Teaser videos and promotional content received over 5 million views on YouTube and Instagram, significantly boosting audience anticipation before the series premiere.

• PR & Media Coverage: The launch garnered 100+ media mentions in top-tier outlets including BBC News, The Independent, and National Geographic, amplifying the show’s visibility and its conservation message.

• Partnerships & Sponsorships: The campaign secured 3 high-profile partnerships with conservation organizations, contributing to a 20% increase in traffic to their websites.