SERENGETI
Key art for the series
Impact & KPIs: BBC Earth Serengeti
Campaign Reach: The Serengeti marketing campaign reached 45M+ people globally through TV, digital, and social media, bringing the stunning beauty and drama of Africa’s wildlife to a wide audience.
Social Media Engagement: Generated 600k+ interactions on social platforms, with #Serengeti trending globally, sparking widespread conversations about conservation and the unique animal stories featured in the series.
Teaser & Video Views: Campaign videos, trailers, and behind-the-scenes content garnered 7M+ views across YouTube, Instagram, and Facebook, building strong anticipation ahead of the series premiere.
Consumer Products: The campaign launched a line of BBC Earth-branded consumer products tied to Serengeti, with a 30% increase in sales of wildlife-themed merchandise, further connecting viewers with the content.
Media Coverage: Earned 200+ media mentions, including in major outlets like BBC News, The Guardian, and National Geographic, amplifying the global reach of the series.
Viewership & Audience Growth: The campaign contributed to a 15% increase in viewership for the premiere of Serengeti, with strong audience retention throughout the series.