The green Planet AR Experience Launch
CLIOS ENTERTAINMENT Gold, DESIGN WEEK AWARD, KINSALE SHARK winner & The Drum Ad of the week
The plant world reclaimed Piccadilly Circus by turning it green with the use of 4k deep screen technology. To celebrate The Green Planet AR Experience, powered by EE opening it’s doors.The giant 3D animation saw an entire concrete backdrop gradually burst into life with an abundance of greenery eventually covering the iconic screen.
Attenborough’s message was clear: “We must now work with plants, make the world a little greener, a little wilder - if we do this our future with be healthier, safer and in my experience happier.”
The spectacular animation was complemented by a huge plant installation from The Crown Estate at the adjacent Eros memorial that saw the fountain and its steps blanketed in growing seasonal flowers and foliage. Floral artist Alice McCabe transformed the monument to resemble a living forest floor, including branches donated by Kew Gardens, to evoke a secret glen. Plants nestled in the installation were gifted to passers-by to take away and help make Britain greener.
