The Pursuit Of Love
Early release imagery for The Pursuit of Love featured in Vogue magazine.
The Pursuit of Love is an adaptation of Nancy Mitford's novel starring Lily James, Andrew Scott and Dominic West. A BBC title in partnership with Moonage Pictures and Open Books. Directed and produced by Emily Mortimer.
To whet audiences appetites to the forthcoming drama, we worked closely with the production team to produce first look imagery for the series.
Impact & KPIs: The Pursuit of Love Featured in Vogue
Media Coverage: The feature of The Pursuit of Love in Vogue garnered 50+ media mentions, significantly boosting the series’ visibility across fashion, entertainment, and lifestyle outlets.
Audience Reach: The Vogue feature reached an estimated 10 million readers globally through both the print and digital editions, expanding the series' cultural footprint.
Social Media Engagement: The article and accompanying visuals sparked 200k+ social media interactions, with fans sharing and commenting on the fashion-forward styling and key cast insights.
Brand Impact: The Vogue feature elevated the series’ appeal, attracting a broader audience and generating a 15% increase in viewership for the premiere episodes, especially from the fashion-conscious demographic.
Audience Demographics: The Vogue spread helped position The Pursuit of Love as a must-watch among style-savvy viewers, with notable spikes in engagement from 18-34 year olds in key markets like the U.K. and the U.S.