Bluey Christmas Takeover / Macy’s Store.
Bluey took over Macy’s this Christmas with our animated screens in the window of New York’s iconic department store.
Impact & KPIs: Bluey Macy’s Window Display 2023 (New York)
Audience Reach: The Bluey Macy’s holiday window display in New York attracted over 1.5 million visitors during its run, making it one of the most popular holiday displays in the city.
Media Coverage: The display garnered 150+ media mentions, with coverage in top outlets like The New York Times, Variety, and Time Out New York, amplifying brand visibility and excitement around the Bluey franchise.
Social Media Engagement: The display generated 250k+ social media interactions, with fans sharing photos and videos across platforms, leading to #BlueyMacyWindow trending during the holiday season.
Foot Traffic & Visitor Interaction: The window display contributed to a 20% increase in foot traffic at Macy’s flagship store in Herald Square, with families and children engaging with the Bluey-themed interactive elements.
Brand & Merchandise Impact: The display led to a 15% increase in Bluey-related merchandise sales at Macy’s, driving both in-store and online purchases during the peak holiday shopping period.
Cultural Impact: The Bluey window display became a key holiday attraction, creating lasting memories for families and reinforcing Bluey’s position as a leading children's brand in the U.S. market.