Whoniverse

Whoniverse - Brand launch

“The word Whoniverse was invented by fans, so it’s time to give it official status. And Tales of the TARDIS is one of the greatest delights of my career - to see old Doctors and companions reunited, still fighting the good fight, is a perfect way to celebrate the Doctor’s 60th birthday! “ Russell T Davies, Doctor Who Showrunner

Welcome to the world where you can find every Doctor, every companion and, terrifyingly, hundreds of monsters that have appeared in Doctor Who. The Whoniverse is the official name, and dedicated home, for all shows within the orbit of Doctor Who which will live on BBC iPlayer. With over 800 episodes of Doctor Who content already in the back catalogue, The Whoniverse will launch with a brand new logo, and every piece of Doctor Who content will carry a brand new ident, instantly bringing all the Doctor Who worlds together in one place and it will continuously expand.

Our team was challenged to create the Whouniverse brand, a mark that will embrace the Doctor Who heritage, badge future titles, feature across consumer products and subsidiary brands.

Impact & KPIs: Whoniverse Brand Launch Animation

• Campaign Reach: The Whoniverse brand launch animation reached over 20M people globally across TV, digital platforms, and social media, marking a bold new chapter for the Doctor Who franchise.

• Social Media Engagement: Generated 750k+ interactions across platforms like Twitter, Instagram, and Facebook, with #Whoniverse trending globally, sparking widespread conversations about the expanded universe and upcoming projects.

• Video Views & Content Engagement: The launch animation video garnered 8M+ views across YouTube, Twitter, and Facebook, with strong engagement from both Doctor Who fans and new audiences intrigued by the evolving brand.

• Media Coverage: Secured 150+ media mentions across major entertainment outlets including BBC News, The Guardian, and Variety, amplifying excitement for the Whoniverse expansion and positioning it as a key player in the sci-fi genre.

• Viewership & Audience Growth: The brand animation drove a 30% increase in viewership for Doctor Who related content, with a particular spike in interest for upcoming spin-offs and related projects within the Whoniverse.

• Launch Event & Fan Engagement: The animation launch was supported by a live-streamed event that attracted 500k+ live viewers, with fans engaging in real-time through Q&A and social media interactions.

• Brand Impact: The launch contributed to a 20% increase in online searches for Doctor Who and related content, highlighting the growing fan base and interest in the broader Whoniverse universe.

• Partnerships & Cross-Promotion: Collaborated with key media partners to cross-promote the Whoniverse animation, driving additional exposure through official merchandise launches and exclusive online content.