Planet Earth III Premiere
Awards - Lovie Gold / GEMA / Creative Pool Silver, Creative Circle Gold / The Drum Gold / Webbys Viewers choice / Inside Out awards
BBC Studios celebrated the global launch of its Natural History Unit’s highly anticipated Planet Earth III series, with presenter Sir David Attenborough as guest of honour. The stunning event took place at interactive gallery Frameless, offering guests a multi-sensory experience to showcase the eagerly anticipated upcoming natural history landmark
Case Study: I creatively directed and project managed the brand and content for the event from concept to delivery, by leading a multi-disciplinary team of creatives, print/motion designers and editors to produce all assets within a six week time period.
Room One - Habitats
Room Two - Premiere
The event exhibited the Earth’s awe, beauty, fragility and resilience, subjects portrayed throughout the series, in an innovative and truly immersive way. Guests were transported to various habitats across the world in this 360 space, with jaw-dropping visuals and sound, highlighting the epic storytelling that’s at the core of Planet Earth III
Room Three - Making Of …
Attending from the world of music was BRIT-Award-winning and Grammy-nominated group Bastille. Over the past year Hans Zimmer, Bleeding Finger Music and Bastille’s Dan Smith have collaborated across the Planet Earth III series score. Speaking on her role as an ambassador for the series, Hollywood actor and environmentalist Shailene Woodley discussed her time out on location in Chad with the Planet Earth III production team. Other attendees in the audience included: Bella Ramsey, Gillian Anderson, Jade Thirlwall, Jordan Stephens, Joe Wicks, Chris Packham, Megan McCubbin, Liz Bonnin, Hamza Yassin, Jack Harries, Alice Aedy and Andy Day.
The star-studded, frameless premiere event was a game-changer, amplifying the campaign and setting the stage for Planet Earth III to become one of the most celebrated documentary series of the year.
The immersive premiere experience helped create a strong emotional connection with audiences, blending the breathtaking beauty of the natural world with high-profile red-carpet glamour. It was an unforgettable event that attracted significant media attention and raised anticipation in the weeks leading up to the launch of the series. This star-studded event was widely covered across global media, including major outlets like The Guardian, National Geographic, and BBC News, amplifying the campaign’s reach to audiences worldwide.