Planet Earth III Premiere
BBC Studios celebrated the global launch of its Natural History Unit’s highly anticipated Planet Earth III series, with presenter Sir David Attenborough as guest of honour. The stunning event took place at interactive gallery Frameless, offering guests a multi-sensory experience to showcase the eagerly anticipated upcoming natural history landmark
Case Study: I creatively directed and project managed the brand and content for the event from concept to delivery, by leading a multi-disciplinary team of creatives, print/motion designers and editors to produce all assets within a six week time period.
Room One - Habitats
Room Two - Premiere
The event exhibited the Earth’s awe, beauty, fragility and resilience, subjects portrayed throughout the series, in an innovative and truly immersive way. Guests were transported to various habitats across the world in this 360 space, with jaw-dropping visuals and sound, highlighting the epic storytelling that’s at the core of Planet Earth III
Room Three - Making Of …
Attending from the world of music was BRIT-Award-winning and Grammy-nominated group Bastille. Over the past year Hans Zimmer, Bleeding Finger Music and Bastille’s Dan Smith have collaborated across the Planet Earth III series score. Speaking on her role as an ambassador for the series, Hollywood actor and environmentalist Shailene Woodley discussed her time out on location in Chad with the Planet Earth III production team. Other attendees in the audience included: Bella Ramsey, Gillian Anderson, Jade Thirlwall, Jordan Stephens, Joe Wicks, Chris Packham, Megan McCubbin, Liz Bonnin, Hamza Yassin, Jack Harries, Alice Aedy and Andy Day.
IMPACT
The Green Planet AR launch was covered by over 170 online publications.
Online reach alone was over 1.1million viewers.
The launch featured on a prime time slot on BBC’s The One Show (UK daily magazine show)
The event was sold out across the four week run
