Smother S1 Iconic
Launch Campaign Impact & KPIs: Smother
Reach: The campaign reached 20M+ people globally through TV, digital, and social media.
Social Engagement: Generated 250k+ interactions on social media, with #SmotherSeries trending and sparking conversations.
Teaser & Trailer Views: Launch trailers achieved 3M+ views, building strong anticipation ahead of the premiere.
Media Coverage: Secured 50+ media mentions in top outlets like The Guardian and Variety, amplifying visibility.
Premiere Performance: The launch saw a 15% increase in viewership, with strong streaming and broadcast numbers.