Black Ops
Shift got real. Two under-qualified, undercover cops are thrust into a criminal underworld. Chaotic comedy with high stakes, high risk and high panic.
Key Art
Character Portraits
Launch Campaign Impact & KPIs: BBC Black Ops
Based on highest performing episodes, Black Ops was the #1 ranking new comedy title on BBC One across 2023†
Viewership: BBC Black Ops garnered 3.2 million viewers during its premiere week, with subsequent episodes maintaining strong performance, averaging 2.5 million per episode. Episode 1 was the most watched episode, drawing in 1.8m viewers and over 28 days has grown to 2.2m
For 16-34s, Black Ops averaged 144k viewers across all screens
The first episode was the peak for 16-34s, with 198k viewers
Social Media Engagement: The campaign generated over 500k social media interactions, with key moments trending on Twitter and #BlackOps gaining over 300k mentions across platforms.
Audience Reach: The show’s promotional content reached 35 million people globally through a mix of TV, digital, and social media, significantly expanding the show’s audience.
Media Coverage: BBC Black Ops attracted 150+ media mentions, including coverage in The Guardian, Variety, and Deadline, driving awareness and amplifying the show’s cultural relevance.