Casualty 30th Anniversary
Impact & KPIs: BBC Casualty 30th Anniversary (UK)
Campaign Reach: The Casualty 30th Anniversary campaign reached over 25M people across the UK through TV, digital, and social media, celebrating the iconic medical drama’s three-decade legacy.
Social Media Engagement: Generated 400k+ interactions across UK social platforms, with #Casualty30 trending, sparking waves of nostalgia and engaging audiences with memories of their favourite moments and characters.
Teaser & Video Views: Anniversary teasers, clips, and behind-the-scenes content garnered 4M+ views on YouTube, Instagram, and Facebook, driving anticipation for the anniversary special and connecting new viewers to the show’s rich history.
Media Coverage: Secured 100+ media mentions in UK outlets such as BBC News, The Guardian, Radio Times, and Metro, elevating the anniversary as a key moment in British television.
Viewership & Audience Growth: The anniversary special led to a 10% increase in viewership on BBC One, with strong engagement from loyal fans and a new generation of viewers discovering the series for the first time.
Exclusive Content & Partnerships: The campaign launched special behind-the-scenes features and exclusive interviews with former cast members, driving 20% more traffic to the BBC iPlayer and helping to reignite interest in the show’s back catalogue.