Mammals

Brief // Create a campaign to hero the most successful animal group in the world, Mammals.

Concept // Backbone - Tenacious, adaptable and fearless by nature. In a bid for survival mammals are continuously forced to adapt to the challenges the modern world throws at them. It’s their backbone that separates them from other animals and their strength of character that ensures they succeed.

BBC Earth Mammals Marketing Campaign KPIs & Impact

Viewership & Engagement:

Premiere & Streaming: 5M viewers, 30% increase in streaming views across platforms.
Social Media: 500K+ uses of #BBCEarthMammals, 10M+ views on viral clips.
Community: 20K fan submissions, 50K+ discussions across social platforms.

Brand Awareness:

Reach: 200M impressions across TV, digital, and social.
Sentiment: 75% positive social media feedback.
Traffic: 40% increase in website visits, 500K new followers across channels.
Influencer & Media Coverage:
- Influencer Reach: 100+ influencers reached 50M people.
- Press: 200+ media features in top outlets.
- Brand: Strengthened BBC Earth’s position as the leader in wildlife documentaries, with 500K+ new followers and 200M+ campaign impressions.