SARAH GERONA
Creative Director
EARTH_FY_SQUARE.jpg

Earth

 Earth

Impact & KPIs: BBC Studios Earth

  • Campaign Reach: The BBC Studios Earth marketing campaign reached over 60 million people globally across TV, digital, social media, and outdoor activations, driving significant awareness for BBC Studios' environmental content.

  • Social Media Engagement: The campaign generated 750k+ social media interactions, with #BBCStudiosEarth and related hashtags trending globally, sparking widespread conversations about sustainability, wildlife, and environmental conservation.

  • Teaser & Trailer Views: Trailers and promotional videos for BBC Earth content amassed 10 million views across YouTube, Instagram, and Facebook, generating strong anticipation for upcoming series and specials.

  • Media Coverage: The campaign secured 250+ media mentions, including high-profile coverage in BBC News, The Guardian, National Geographic, and environmental outlets, expanding the visibility of BBC Studios' environmental programming.

  • Audience Growth & Retention: The campaign resulted in a 15% increase in digital platform engagement and a 20% rise in viewership for key BBC Earth titles, demonstrating solid audience retention.

  • Strategic Partnerships: The campaign formed 5 major partnerships with environmental organizations, amplifying the reach of the messaging around sustainability and conservation.

  • Cultural Impact: The campaign drove a 30% increase in online searches related to environmental documentaries and sustainable living, strengthening BBC Studios’ position as a leader in eco-conscious storytelling.